Mavou

E-commerce · Dog accessories

An online store for leather dog accessories that sells not “pet supplies” but pieces on the level of a fashion brand.

Client: MAVOU, a dog accessories brand
My role: Structure, UI design, Tilda build
Material: Italian leather, handmade
Platform: Tilda

(01)

Challenge

MAVOU is a Russian brand at the intersection of jewelry design, high fashion and dog equipment: handmade collars and leashes in Italian leather. It needed an online store that sells not “pet supplies” but pieces on the level of a fashion brand.

(02)

My role

I designed the store structure and UI and built the website in Tilda.

Structure
UI design
Tilda build

(03)

Process

I split the catalog into three categories: collars, leashes, accessories. I designed product cards, the cart and checkout, delivery, payment and returns pages, a gift card and a newsletter signup.

Sitemap( Tilda )

Home

Catalog
- Collars
- Leashes
- Accessories
- Product page
Gift card
About
Customer info
- Delivery
- Payment
- Returns & exchanges

Cartcheckout right in the cart
Newsletterbrand news, exclusive offers, leather care

⁽⁰⁴⁾

How the store speaks the language of a fashion brand( 04 · Key decisions )

Home · “Geometry of revolt”
The language of a fashion brand
(01)
Large photography, generous white space and a brand manifesto on the home page instead of pet-store language.
Catalog with category filter
A catalog of three categories
(02)
Collars, leashes, accessories and a page with all products.
Gift Card page
Gift card
(03)
A gift card as a standalone product with its own page.
Newsletter form
Newsletter
(04)
Brand news, exclusive offers and leather care tips.

(05)

Challenge and solution

Problem

Dog products are usually sold loudly and with discounts, while MAVOU has the price and positioning of a jewelry brand.

Solution

The interface deliberately moved away from pet-store language: restrained typography, a focus on material and handcraft, manifesto copy instead of sales.